We analysed North Laine Music's online presence. Right now, you're selling to Brighton. With the right setup, you could be selling to the world — without doing anything differently.
We checked your website, your eBay presence, and your social channels. Here's the gap between where you are and where you could be.
Your website says "still under construction." No eBay store. No Reverb profile. You're invisible to the millions of buyers searching online for exactly what you stock.
Every guitar, pedal, and amp listed professionally across eBay and Reverb. Optimised titles, descriptions, photos — reaching buyers across the UK, Europe, and worldwide.
You rely on people walking past your door on Sydney Street. That limits your market to whoever happens to be in Brighton that day.
Vintage gear buyers are worldwide. A 1970s Fender or a rare boutique pedal doesn't care if the buyer is in Brighton, Berlin, or Boston. Online removes the boundary entirely.
The bottom line: You have exactly the type of stock — vintage instruments, used gear, rare pedals — that commands premium prices online. Buyers pay more on eBay than they'd ever pay in a shop, because scarcity drives price. You're sitting on that scarcity and not using it.
These aren't made-up numbers. This is what buyers are paying on eBay right now for the type of stock you carry.
Key insight: Vintage and used music gear is one of eBay's highest-margin categories. Buyers searching online are often collectors or enthusiasts who'll pay above retail for the right item — especially if it's hard to find locally. Your shop is full of exactly that.
We embed into your business as your online sales team. You keep running the shop exactly as you do now. We build and run your entire online presence in the background.
Every item photographed, titled, and described to convert browsers into buyers. SEO-optimised for eBay and Reverb search.
Every sale handled end-to-end. Payment processing, packing instructions, shipping labels, customer communication — all managed.
Buyer enquiries, returns, and disputes handled professionally. Your feedback score protected and grown.
We research what comparable items are selling for and price your stock to maximise what you earn — not just what moves quickest.
Listed on eBay UK, eBay internationally, and Reverb — the dedicated music gear marketplace with millions of active buyers.
Clear breakdown of what sold, what it made, and what's coming. Full transparency, no surprises.
Tony's Tackle — a specialist independent retailer, 50+ years of expertise, zero online presence. Sound familiar?
Tony had 50 years of specialist knowledge, a shop full of quality stock, and customers who loved him — but his online presence was practically nonexistent. We took over the entire online operation. Listings, orders, customer service, pricing. Everything.
Within 3 months, Tony's Tackle became a nationally recognised multi-channel retailer. He didn't change a thing about how he ran his shop.
Conservative estimates based on typical music gear sell-through rates and average eBay prices for the category. This is a floor, not a ceiling.
These projections assume conservative sell-through of a partial inventory. Higher-value vintage pieces can dramatically increase this figure. One rare guitar or amp sale can represent weeks of standard retail revenue.
No commitment. No jargon. Just a 20-minute conversation about what's possible for North Laine Music — and what working together would look like.
We work with a small number of specialist retailers at a time. This opportunity is exclusively for North Laine Music.